Multimedia for Social Change

KEEN Video – ROUGH CUT by villard002
October 31, 2009, 5:52 pm
Filed under: mm4sc, Reflections

Here is a very rough cut of my KEEN video. I still have a lot of work but I have gone through all of my footage and narrowed/cut my shots. I still need to work on transitions, add music and titles.

I will be posting a rough draft of my distribution strategy in the next few days.


KIWA – Update on Progress by sl
October 29, 2009, 2:21 pm
Filed under: Reflections

So we met up with Joyce yesterday to further discuss the project. Since our last post, there have been some adjustments to our timeline —

We have decided to work on the blog + video concurrently, rather than finishing up the blog before starting the video. This sets our new schedule at:

November 4, 2009

  • get FTP access to subdirectory
  • collect all KIWA video footage that we wish to use
  • start interviews with KIWA staff

November 11, 2009

  • have WordPress installed and set up
  • teach KIWA staff how to use WordPress
  • finish up interviewing KIWA staff

December 2, 2009

  • have video done and uploaded onto YouTube
  • teach KIWA staff how to produce and publish their own videos

So far, Joyce is still discussing with their IT person to set up the new subdirectory. She said to give it another week, and if we aren’t able to move forward in this area, we will consider the following ideas:

  • making it a campaign blog, rather than KIWA’s general purpose video blog
  • hosting the blog on or instead of KIWA’s own server

KIWA Update by manderz
October 29, 2009, 1:53 pm
Filed under: Reflections

So yesterday we finally met with Joyce, hurray! And we worked out a lot of the concerns we were having on both sides:

Joyce notified us that the Korean ITS guy–we’ll call him “YK”, said that it would be fine to set up a subdirectory, although he wasn’t sure if that was the best solution. We talked this over and came to the conclusion that YK wasn’t fully informed on what we were trying to accomplish. So Joyce agreed to fill him in some more and then see what his final response is.

After that we spent a good amount of time cranking out the dates. We pushed a few things back a week but things are looking good.

As for the overall goal, Joyce was initially concerned that because the blog would be on a different site than the news updates it would make communication more difficult. However, we started to talk to her about the idea of having a campaign specific blog and she really liked that idea.

After that I searched their computer database for some more pictures and movie clips. Overall it was a very successful meeting.

Pink Ladies and The Power Suit by kathleencamarda
October 29, 2009, 1:27 pm
Filed under: Reflections

“According to McRobbie, through fashion and dance the ability of girls and young women to use style as a form of resistance has often been much more pronounced than male expressions of style-based resistance” (Bennett).  This notion intrigues, bringing to mind illustrations through film and media.  In DirtyDancing, the main character, ‘Baby’ (as she is affectionately known) is exposed to an underground youth culture on summer vacation while staying with her family at a resort.  Her first encounter took place at a party her dance instructor invited her to, and in shock, she famously blurts out “I carried a watermelon” as she gazes at her peers’ dance moves.  Bennett stated “McRobbie argues that the act of dancing ‘carries enormously pleasurable qualities for girls and women which frequently seem to suggest a displaced, shared and nebulous eroticism rather than a straightforwardly romantic, heavily heterosexual “goal-oriented drive”’.   Though Baby is an idealist young woman with plans for higher education and aspirations to join the Peace Corps, she has proper manners and is fairly conservative in her style of dress until begins a relationship with her dance instructor despite her father’s wishes – picking up some ‘risque’ moves in the process.  Her dance instructor, Johnny Castle, is from the ‘wrong side of the tracks’, so to speak, and he encourages her to become independent of her pre-conceived notions.  This film is set in 1963, when the idea of the ‘teenager’ was still a relatively new phenomenon.  The girls at the dance party were wearing tight form fitting clothing, which eventually also influences Baby’s style.

As Bennett’s article discussed, it wasn’t until post-WWII that young people experienced a definitive ‘childhood’ and being ‘a teenager’ – a world that was very separate from that of their parents.  Similarly, in the film Grease, the story centers on teenage cliques such as the T-Birds (“greasers”), Pink Ladies (“greaser” girls), cheerleaders, jocks, etc.  Sandra Dee, a naïve flaxen-haired beauty moves to America from Australia, discovers that her summer fling (Danny) attends her new high school.  However, she has a rude awakening when she discovers she is not so welcome amongst his “greaser” friends.  In the final scene, Sandy memorably trades in her preppy attire and steps out in head-to-toe skintight black leather, as she and Danny solidify their relationship in front of their friends.  The Pink Ladies were the girl group at Rydell High who symbolized the counterculture, going against the grain in their style of dress, attitudes, and behaviors.  They were sexually promiscuous, and at times behaved in ‘masculine’ ways versus ‘feminine’ groups such as the cheerleaders or the preppy girls.  They chose to wear pink like these other ‘girl’ groups, yet they paired it with black, and chose tough materials, form-fitting clothing, and pants as opposed to skirts.

In fashion’s past, brassieres instead of corsets were once viewed as rebellious, as were pants rather than skirts, as mentioned above.  Both bras and pants symbolized new found freedom for women, and a lack of conformity to what were then considered the norms.  In the 1980’s the ‘power suit’ – complete with masculine-looking shoulder pads – became popular, as these suits asserted ‘equal’ roles to men in the workplace.  The International Museum of Women’s website provides insight into such matters with the following excerpt:

Is it possible for a woman in politics today to be feminine in her dress and still be taken seriously? Can she reveal her sexuality and not lose authority? The answer seems to be a qualified yes. Though Condoleezza Rice’s sexy black boots and Hillary Clinton’s hemlines still make front-page news, it appears we are at an evolutionary turning point. Have we landed at a new moment in history? One in which women can redefine power and politics as they are expressed through dress?

Reflection #6 by villard002
October 29, 2009, 12:58 am
Filed under: Reflections

COMM 366 – Reflection 6

I very much enjoyed last class. I thought it was beneficial to work on our individual projects and to offer insight to each other’s work. This class is very special because we get to create a positive impact on society while also learning and honing invaluable technological skills.

I have been having a blast with Final Cut. It’s really given me insight into filmmaking and the overall creative process of producing a multimedia piece. I have been working on video concepts to facilitate the most effective 30-40 second clip for KEEN. Once I finish a rough cut, I plan to showcase my video to friends and KEEN leaders to find ways to improve its effectiveness. Based on a lot of our class discussion, I feel that it is essential to create a piece that will have viral and engaging components so that KEEN’s message can transcend different media platforms.

This ties in with our last class discussion about subcultures (or “tribes” according to Bennett) because I want to find the best way to reach broad audiences with my video. I hope to create a video that touches and inspires individuals’ hearts to participate in KEEN volunteer work. Although it may seem difficult, I hope to create a short clip that empowers people at a very basic ethos level without the inevitable consideration of age, class, gender, geography, sexuality. interests and other factors.

I am very appreciative of this class and the power it has to positively change our lives and those in the community.

October 29, 2009, 12:02 am
Filed under: Reflections

This week we discussed the flows of information, products, and ideas between subcultures and the mainstream cultural industries.

I had recently read an article by K.G. May entitled, “Golden State; The California Image in Popular Culture” that explored post WWII California.  The article resembles much of what we talked about in class.

May first focused on the surf culture in California post WWII. Surfing was not accepted by mainstream culture. It was associated with being surfers. Surfers where categorized as lazy, troublemakers, and as hoodlums.

After WWII there was a shift in America and California was seen on the forefront of this change. As companies grew and America was reaping the benefits of war, youth became buyer’s new focus. Youth, at this time became consumer with substantive purchasing power. At this time the Beach Boys began to climb up the charts and revamping the face of California.  The Beach Boys represented a clean-cut, slightly rebellious, blue-eyed, blonde hair surfer male.

Companies sold that image to American youths-and it worked for the most part.  Ironically, the surfer future once seen was disdain was the topic of songs by the beach boys like “Surfin’ U.S.A.” and “California Girls.”

Further in article may introduce the “beatniks” of Berkeley.  Beatniks were a term coined to describe UC Berkeley students who protested against the University’s unlawful policies.  They were described as grungy, long-haired, and misfits. May describes this movement as youth frustrated with mainstream culture. May says that many retaliate against the All-American surfer image because they were not included in it.

What I find interesting is that there is a push-pull effect.  Corporations appropriate culture cues from a subculture and make it into a commodity. If that commodity does not satisfy its audience then there is retaliation.  In an article by M. Fredrickson, he describes the LA riots in the 60s as frustration of the American Dream and how citizens felt excluded from it. As a result they no longer where invested in it creating a vicious backlash.

I wonder if a mass riot or a counter-culture movement could occur today? With today’s technologies and media there are countless way to connect with others. Will everything be niche-orientated? If so, how will that effect large corporation whose success is dependent on appealing to the masses?


* May, K. G. Golden State, Golden Youth; The California Image in Popular Culture, 1955-1966. 2002, University of North Carolina Press, Chs. 5 and 7, pp. 95-115 (“Wish they all could be California”) and 135-167 (“Berkeley and Watts”).



UPDATE by adampere
October 22, 2009, 3:51 am
Filed under: Reflections

Last Friday and Monday I spent a lot of time talking to Sabiha about the direction of the project. I informed her about what I discussed with you (Sasha) about hosting the workshops in the IML. She was a bit apprehensive because most students are limited with transportation. Also, since many of the participants are paid and are limited to working 10 hours a week she is unsure how the logistics will work out. She also believes that with the time constraint I should just focus on the seven participants currently working with Youth Radio. She believed it would be best if I gave the workshops at the Youth Radio studio.

What we decided is that we will have each participant pitch a story and use that data and work with in the workshops. Thus, we will be killing two birds with one stone; the students can learn new multimedia skills and produce content for the Youth Radio Website.

Sabiha also wanted me to spend one workshop on how to think of a story in a multimedia terms. In other words, how does one decide what medium would be best for a certain story. I was wondering if you there were any literature you could suggest that I could build a lesson plan on. I have my one perspective on this topic but I would like to incorporate what scholars say. For this workshop I was going to present different pieces that utilize already published multimedia and discuss the strengths presenting it an that particular medium.

Training participants in Final Cut and Soundslide will be the two main focuses. We discussed having the first workshop Novemebr 2 and the rest would occur ever following Monday. Having the workshops a week apart will allow for participants to develop their stories and less overwhelming.

This timeline is dependent on the approval of the LA bureau chief, which is still pending.

Soundslide Workshop:

Student will submit a Soundslide story and be given the week of Oct 26 to gather their images and sound.
On Nov. 2 I will have a soundslide tutorial. Students are expeted to have both sound and images.
Rough Draft of Workshop

Intro: Why Soundslide?

“Ridiculously simple storytelling”

Soundslides allows storytellers to concentrate on the story, rather than the application. Created for journalists and other storytellers on deadline, Soundslides is designed to make quick work of slide show production.
Fast and intuitive

Soundslides operates in a single window on your Windows or Mac OS X computer, with a straightforward interface that leads you through importing your images and audio. Editing tools are familiar and behave the way you’d expect.

Built for storytelling

It doesn’t do print layout. You can’t use it to mix your band’s new demo. What Soundslides does is make it easy for you to present your images with impact, then sync them seamlessly with any audio track.

From blogs to full-screen

Are you a photojournalist needing to document an overseas trip in a full-screen presentation on your organization’s Web site? Soundslides makes it simple. Are you a public relations officer documenting your firm’s projects in a blog? Soundslides does that too, with online tools that make embedding easy.
Field-tested on deadline

Soundslides has been in use at major media outlets and public relations offices around the world since 2005, and it’s a favorite of university media labs. Whether it’s breaking news or a project that landed on your desk at the last minute, Soundslides provides the simplicity and reliability to get your project online with time to spare.

Hands On: upload images
• Telling a story with images.
o Using variety of images
o Building and overarching theme
• Beginning, middle, end
• Show examples
o Sound and images should compliment each other.
• Nat sound vs. Voice over vs. Nat sound/ Voice over