Multimedia for Social Change

Youth Radio by adampere
September 30, 2009, 2:10 am
Filed under: Reflections

This was my first week working with Youth Radio. After speaking with Sabiha, director of the program, we decided that my role with Youth Radio would be as a mentor and reporter.

During the semester I will work with other Youth radio students teaching them new technologies. These technologies include, final cut, sound slide, and Photoshop. Along with teaching these skills I will help them edit, structure and develop their stories.

For the first day I researched for one of my pieces on the Central Valley brain drain. The piece will focus on the human capital loss occurring in the Central Valley. I will interview professors from Fresno State who have pioneered the dialogue of the current state of the brain drain. Along with statistics, the story will expose the conflict that plague many individuals such as myself, who leave for greater opportunities but feel obligated to contribute back.

I also work on a piece focusing on a USC student struggling to negotiate between a financial burden, family obligations, and school. This piece will be aired on the Youth Radio Web site.

Next week I will bring in some example of multimedia work to show my fellow colleagues. I plan on illustrating how stories can be transformed through different media platforms. Since the organization is rooted in sound, I will demonstrate the power of sound accompanied with pictures using sound slide.


Working With KIWA (Amanda) by manderz
September 29, 2009, 10:49 am
Filed under: Reflections

Last class meeting was really helpful when we went around and shared our project ideas. Everyone’s ideas seem like they could help out these organizations a lot. Sylvia and I are excited about the multimedia project we settled on. Not only will KIWA greatly benefit from it, but Sylvia and I will learn a lot from each other. We’re bringing two skills to the table: web design and video production. By combining our skills to create a video blog we can truly maximize our efforts to help KIWA. Although Sylvia and I will be focusing on two different aspects of the project, we aren’t going to work on this as two separate projects, but we are really going to try and teach each other in the process.

Here is a rough outiline we’ve come up with so far for our class presentation coming up:

1.About KIWA

2. What they are looking for

3. What we have to offer

4. Our idea

5. Part 1

a. give Joyce an outline and get approved

b. Get access to FTP account, have them set up a subdirectory

c. have their website manager add a link

d. Install wordpress into that subdirectory

e. customize template

f. add some updates

g. teach KIWA members how to use blog

6. Part 2

a. Gather video footage

b. interview KIWA staff

c. edit video

d. find music

e. upload to blog

f. teach tech group how to make easy videos.

What do you guys think?

Reflections from last week (scc) by schock
September 28, 2009, 4:41 pm
Filed under: Reflections

It’s nice to see the class begin to really take off now that everyone has begun meeting with the community partners. Everyone also seemed to enjoy experimenting with Prezi; I’m guessing that some will end up using it for both the project presentations next week and perhaps the final presentations at the end of semester. Claire did a reflection on police brutality, the importance of reaching the population you’re supposed to be working with in grassroots activism, her project with KEEN, and Prezi as an interesting presentation tool ( Adam’s prezi explores Stuart Hall’s critique of the Frankfurt School’s analysis that we are cultural dupes – or dopes, as the case may be 😉 – and optimistically concludes that new media literacies reflect our active engagement in producing and negotiating meaning rather than simply receiving it from advertising and mass culture industries ( Amanda also looked at the transition from mass culture to the multichannel universe to the finely segmented online audience of today, and reflected on what this means for her own life goals as well as the collaboration she and Sylvia are developing with KIWA ( In a similar way, Meghan is using Prezi as a drafting space to think about what her partnership with LACAN might look like, including questions of audience and form ( Katie didn’t post a Prezi to share, but she did offer an intriguing question: what are the implications of rapid media technology transformations for history, memory, visibility, and even the disappearance of physical communities that takes place with  gentrification? I would add that one of the prime reasons Holly and I wanted to offer this class is because we are concerned about how extreme disparities in multimedia literacy shape who gets visibility as ‘activists,’ ‘service providers,’ or even ‘grassroots’ organizations. With digital literacy comes visibility online, the ability to ‘write’ histories for whole neighborhoods and communities, and of course, access to resources of all kinds. In response to Katie’s post, Sylvia raised the key question of what persistent online data means for privacy and surveillance over our life span. The Critical Art Ensemble call this our ‘data body’ and have some very interesting (and disturbing) thoughts on the subject. She also mentioned that she enjoyed Holly’s presentation and posted a short Prezi that looks like the beginnings of a reflection about the relationship between social activism and grassroots media ( Last thought: while looking at everyone’s first prezis today this related one came up, on new literacies and the classroom. Hopefully we’re actually doing some of the things hinted at here. See you all on Thursday for the video workshop!

2009-09-17+24 Reflection by sl
September 24, 2009, 11:10 pm
Filed under: Reflections

Didn’t post this earlier, but figured I should.

We had a lab on Prezi last week — and here is my partially completed test presentation:

This is the most fun I’ve had making a presentation! I don’t like working with PowerPoint, and I’ve probably only made one presentation in the last 4 years — but I definitely enjoyed learning how to use + working with Prezi.

Holly’s lecture on presentations today was also very interesting to me. I love the examples she showed us, and I’m looking up more info now! These graphic artists + tools are amaziiiiing. More on this later. 🙂

Amanda’s Update by manderz
September 24, 2009, 10:50 am
Filed under: Reflections

Here’s my reflection:

Claire’s Update: KEEN by villard002
September 24, 2009, 2:16 am
Filed under: Reflections

Last Friday, I had a conference call with KEEN’s Executive Director, Leah, and Public Relations Director, Janelle. Since then, I have been corresponding with them primarily through email. Here is a draft of what I plan to do with KEEN this semester…

Kids Enjoy Exercise Now (KEEN) Los Angeles
Multi-Media Strategy
Claire Villard

During Fall 2009 (September – December), Claire Villard partner with Kids Enjoy Exercise Now Los Angles (KEEN LA) to provide the following services for her USC class, Communication 366: Multimedia for Social Change:
•    Create a 2-3 minute video spot with info, parent interviews, athlete interaction, etc
o    Storyboard
o    Featured on/at:
•    Website
•    Banquet
•    Create an electronic press room on KEEN LA’s website where media can easily find the following materials:
o    Pictures
o    Press Releases
o    Video clips
•    Assist in KEEN LA’s 2009-2010 Development Plan
o    Offer feedback/insight
o    Participate in development of copy and strategies
•    Prepare detailed workbook outlining her work
o    Explain process of each multi-media project

Target Audience
•    Media/Publicity Members
•    E-press room will be:
o    User-friendly platform learn about KEEN
o    Easy to navigate
o    Relevant content

Website may include:
•    Videos
•    Picture Gallery
•    Digital Press Kit
•    Press Releases
•    Bios
•    Fun Facts
•    Links: Facebook & Twitter

•    Video (2-3 min)
o    Shoot Oct. 11 at KEEN session
o    Film athlete coach interaction
o    Interview parent
o    Interview Leah
o    Story board
•    Letters bouncing onto screen
•    Picture Gallery
o    Collect all images
o    Edit images
o    Compile slideshow
o    Create slideshow link on website
•    Digital Press Kit
o    Create links to each component of the presskit
o    Possible downloadable (printable) PDF
•    Press Releases
o    Compile press releases
o    Write a press release about new e-Press Room
o    Simple link
•    Bios
o    Edit current copy (up to date)
o    Create link for page of bios
o    Use images of donors/leadership
•    Fun Facts
o    Compile fun facts
o    Possibly implement some sort of game
•    Links: Facebook & Twitter


10 – COMM 366 Lab: Web Design Lab #1
– Select KEEN
14 – Contact Leah @ KEEN
16 – Conference Call w/Janelle & James (Discuss semester objectives/plan)
– Create Timeline
17 – COMM 366 Lab: Presentation Tools VuVox, Prezi, etc.
18 – Conference Call w/Leah, Janelle & James
21 – Submit semester Expectations & Multimedia Strategy to Leah
24 – COMM 366 Lab: Web Design Lab #2
25 – KEEN: Develop Video Content/Story Board

1 – COMM 366 Lab: Shoot/Edit Video
8 – COMM 366 Lab: Peer Review
11 – KEEN: Shoot video
12 – KEEN: Edit video
15 – COMM 366 Lab: Video Editing Workshop
22 – COMM 366 Lab: Video Remix/Critical Commons
23 – Edit video
29 – COMM 366 Lab: Check-in
30 – Submit video for banquet

1 – KEEN Banquet
5 – COMM 366 Lab: Sophie
12 – COMM 366 Lab: Social Change Games
19 – COMM 366 Lab: Independent Work

4 – Classes End

KEEN Launch Party

The World is Round (Katie) by kathleencamarda
September 24, 2009, 12:18 am
Filed under: Reflections

Learning Prezi last week was intriguing.  I was unaware this flashier sort of alternative to Power Point existed and I enjoyed experimenting with it, as I currently work as a Flash animator for the engineering school here on campus.  I took my time with the tutorials, therefore I ran out of time in creating a presentation of my own.  However I look forward to utilizing this software in the future.  After my eyes had adjusted to Prezi, I did a quick mental comparison to Power Point, and suddenly the latter seemed awfully dated-looking…  This got me to thinking about evolving technologies, the “half-life” of information on the web, and the impact this will have on future generations and the nature of history in and of itself… whoa.

Last semester, in IML 101, we did a web archaeology session with The Wayback Machine – a tool designed to allow the user to visit websites from their earliest stages to the present.  Wow! What fun! I had a blast taking a trip down memory lane – viewing some of my favorite sites from the late 90’s and the millennium.  Of course, they all looked extremely ‘flat’ compared to the more three-dimensional looking web of the present day.  The graphics were basic at best; there were little if any animations, let alone flashy ones! The content was skeletal, consisting only of the most key points.

Essentially, it reflected the fact that at that time, for many people, the web was still more of a leisure space than anything.  People didn’t depend on it to accomplish everyday tasks such as paying their bills, communicating at a volume that was then reserved for telephones, staying abreast on the news (this was reserved for television and print publications), etc.  In my early days with the web, I remember that email, discussion boards, and chat rooms were what the ‘cool kids’ were doing.  As a figure skater, I became the American moderator of an international figure skating discussion board when I was fifteen, representing the U.S. on the international stage in the virtual world.  I can recall trying to grasp the fact that I was communicating with peers from around the globe – everywhere from Australia, to Canada, France, Finland, South Africa, etc. – all at once! It was difficult to fathom that I had established “friendships” with people I had only met in virtual space, yet ironically (or perhaps not so ironically) I wound up meeting some them in the physical world several years later at skating events.  Maybe these early forms of social media were the precursor to Facebook, Twitter, etc.

In the past ten years the Internet has gone from being a luxury to a necessity.  It is fascinating to trace the evolution of various websites, as there are notable changes around the millennium, and again around 2005 and 2006.  The larger issue in this the constant updating of information – one can immediately erase what was there out of their brain and forget it ever was in the first place.  What will happen if ‘records’ cease to exist in the future? Will we just find a different way to record ‘history’ or will it be irrelevant and become extinct?

This question causes my brain to shift gears to the issue of gentrification, as it is fresh on my mind after my first meeting with the Los Angeles Community Action Network.  What happens to communities after they become completely gentrified? Do people simply forget the communities that existed prior? It seems that unless the original communities are preserved somehow, they are erased, much like the information on websites that is deleted in order to replace it with the latest update.  Perhaps this is a stretch but I believe these issues are worth exploring…